Comparing Open source Email Marketing Tools and Paid Software

Most of us like to utilize the open source programs for carrying out cumbersome tasks in cost-effective manner. However, we must know that there is abundant number of paid email marketing tools across the web space and they are doing good business, in the current scenario. Obviously, the buyers must be looking for some unique qualities in their paid software before making investment on them. Before we proceed to know the desirable qualities in the tools used for email marketing, we must learn about the open source tools.


Although, there are some great open source email marketing tools, and they can’t be challenged on the technical grounds, they are not suitable for those who have little knowledge about the technical part of software. Sometimes, the user find that their application too complicated and time-consuming. On the other hand, many of the paid software are designed in user-friendly manner. Besides this, they have greater capability to manage the mailing list, and escaping from invalid email addresses. Although, free software are not always bad, but you will have to go through the features of the software to understand the basic purposes that can be solved with the help of it. Similarly, you must avail the free trial offer before buying the paid one. Unless, you run two different kinds of software, you must not depend upon the prejudices. Even if, you get a chance to install open source software, it must be technically viable to be able to beat the paid software.

Posted in: Email Marketing Software,Email Marketing Tools