Factors to Consider Before Buying Email Advertising Software

In this era, when mega corporations and giant retailers are pouring thousands of dollars into email marketing, small and medium scale firms can feel discouraged. These small firms, with their restricted budgets, cannot compete with big ones in this huge-cost world of marketing. Email marketing is not only costly, but also hard to execute… one has to compile email lists, compose messages and send the emails to the targeted clients. The only way out is to use email advertising software packages.

Shopping for e-mail advertising programs can be quite tricky at times. Look for these features in your email advertising programs:

1. Affordability – The software package should be affordable enough, so that small companies could buy it.
2. Ability to maintain long mailing lists – Email manager software should be able to retain a long list of email contacts without having to spend additional funds.
3. Feature to import lists – Your software should permit you to import mailing lists in to the program with just a few mouse clicks. If you want to import mailing lists from outside sources, the software should permit you to do this also.
4. Allow sequential mailing – Bulk Mailer should be able to set-up sequential mailing on desired day and at desired time.
5. Ability to manage email list automatically – Email manager should be able to handle negative addresses, bounced email addresses, requests for removal etc. automatically, without any need for the humans to interfere.

Excellent e-mail marketing software packages help small companies a lot to compete with the giant companies.

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