Let us discuss about
some essential tips that can make your mails effective and easy to
understand. You can freshen up the face of your email and newsletters
by adding some special buttons, icons, links etc. emails.
1. Typeface
Large, clear typefaces
make the massages more concise and readable so that anyone can get
noticed. Layouts, spacing & margins, colors, fonts are the four tips of
how to use perfect typeface.
2. Buttons
Add big and attractive
buttons to your emails and update their size and shapes. Button is
the best way to get attention and make an impact with your message.
You can add drop shadow on web text if you are creating smart buttons.
3. Social Links
Use images and call to
action buttons for social links instead of using simple text as a
link. If brand has its own specific style then adapt it otherwise
create your icons. Your recipients want to find you on social sites,
so make it easy for them. Allow them to share your email through
social sharing and follow you on whatever social platforms you are
using.
4. Symbols and Icons
Icons are used for
recognizing what the application is, before we open it. It will
provide you quick information and makes the message more effective.
You can use various icons of different styles, colors and effects to
make the email more actionable. In emails, Icon can be used for
navigation or perform some action.
5. Illustration and
images
People may not actually
read your emails. But there's a great chance they look at them. So
you can add images and a clear call to action. A powerful
illustration makes the readers want to scroll without even thinking
about it. By using images you can make your emails more recognizable.
These are the great tips
to improve your emails, make them attractive and give them a new
eye-catching face.